Founded in 2014, Curly You Cosmetics specialises in manufacturing and distributing natural and organic hair products for clients on a natural hair journey. We pride ourselves in providing our natural hair community with products that have been formulated using the very best of natural and organic ingredients, produced from different parts of the world and tested to ensure that they complement every natural hair’s journey.
It all started with a simple idea – natural hair products, created by naturals, for natural hair. Hence our guiding philosophy, “Fall in Love with the Natural You”. This concept represents the essence of Curly You. We wanted to create something that captures the beauty and uniqueness of natural hair. Curly You is therefore notably dedicated to celebrating textured hair and creating products that embody its uniqueness.
We have devoted ourselves to learning more about natural hair, as something which is rich in meaning, culture and history. Curly You has therefore set itself a mission to offer the best of cosmetic innovation, quality, efficacy and safety to the natural hair community.
Promoting the beauty of natural hair enables it to be part of the universal conversation relating to African beauty. We believe that there is no single model of beauty, rather beauty is a representation of cultures, periods, history, individuals, geography etc.
We therefore aim:
We don’t compromise on quality. We strive to ensure that all our products are made from the very best of ingredients, both organic and natural. We are strong believers in the natural hair movement and what it stands for, as a result, our products do not contain any harmful chemicals.
We have created a collection of different products to ensure that we match the variety of textures and hair issues that exist within our community. Through our varied collection of products, we aim to ensure that there is something for everyone.
Every member of the Curly You family is on a natural hair journey with you. Exclusive use of Curly You products is one of our fundamental principles. This allows us to test our products on a daily basis; ensuring that our products produce the desired results. All Curly You products are made by ‘us’ for ‘us’.